Thorsten Heins, CEO of BlackBerry, announced that BBM (BlackBerry Messenger) will be available for iOS and Android users in the third quarter of 2013. The app will be free, but will not include the all the features of the BlackBerry 10 version. Users will need iOS 6 and Android Ice Cream Sandwich or newer in order to use BBM. Initially there will only be support for messaging and group chat. BBM Voice, Screen Share, Video and Channels will roll out at a later stage.
Andrew Bocking, Executive Vice President at BlackBerry said, “For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service. BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy. We’re excited to offer iOS and Android users the possibility to join the BBM community,”
BBM is loved by many as an instant messenger and I’m sure iOS and Android users will be thrilled with this announcement. But the big question is, how is this going to effect BlackBerry 10 sales? BBM is one of BlackBerry’s most prized assets and a huge draw card to buy into the BlackBerry ecosystem. This move could hurt BlackBerry in the long run.Sources: TechnoBuffalo, Bloomberg, BlackBerry
Related articles on the Web:
- BlackBerry bringing BBM to Android and iOS this summer (theverge.com)
- BlackBerry to launch BBM on iOS and Android this summer (zdnet.com)